Does AI search know your business?

Ask ChatGPT the question your customers askType exactly what a customer would: "Who's the best roof repair company in Allentown?" or "Where should I get my wedding flowers in Bethlehem?" Note whether you're named — and who is named.

Ask it to explain itselfFollow up with "Which of these would you hire, and why?" The reasons it gives — hours, reviews, clear pricing, an informative website — are the factors it actually read from somewhere. That list is your homework.

Run the same query on Perplexity — then click the citationsPerplexity shows its sources. If your business is never cited, your site isn't in its source pool. If a competitor is cited, click through: what does their page say that yours doesn't?

Run it on Gemini too, and compareAll three assistants read different slices of the web. If you show up on one but not the others, the ones that miss you are each a visibility gap. Three samples beat one opinion.

Read what the assistant got wrong about youWrong hours, old phone number, services you don't offer? Every error traces back to a source it read — your site, your Google profile, a directory listing. Correct the sources, not the chatbot.

Write down the three gaps that matter mostYou now have a prioritized fix list from the horse's mouth: the competitor that outranks you, the missing page, the wrong hours. Fix those before anything else — they're what the machine actually reads.